Фото: Alina Smutko / Reuters
The problem compounds because AI search is still in its explosive growth phase. Usage is doubling and tripling year over year as more people discover these tools and integrate them into their daily workflows. The traffic opportunity today is significant, but it's tiny compared to what it will become in the next few years as AI search becomes default behavior for entire demographics.
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Collaboration and linking strategy matter differently for AIO than for traditional SEO. While backlinks remain important for search engine rankings, AI citation rates appear more influenced by the quality and relevance of the connection than purely by link volume. Being cited by a highly authoritative source in your niche can boost AI visibility even if it provides only one link, while dozens of low-quality directory links might not impact AI citations at all.